A world first patented industrial processing technology that enables potato products to be fried in water instead of conventional oil frying.

At the core of the innovation is a unique processing method based on pure water. We fry (dry, roast, sterilize, reheat, expand, bake, etc.) in pure water. Production takes place without the use of oil and without air — No oil. No air. This approach makes it possible to produce chips, and other products with 0% oil, while preserving the natural properties of the raw ingredients. The process is summarized by the company in a simple statement: “We fry in water.”

The technology is implemented through ZEEN Tech equipment and is available in batch and continuous configurations.

Date of market introduction in Belgium (if still in development: expected date of launch)
29.11.2026

Briefly describe what is NEW. This explanation will be submitted to the expert group and will be decisive in the evaluation and selection of the most newsworthy entries. (max. textarea: 600 characters)
ZEEN introduces a fundamentally new approach to potato processing: frying without conventional frying oil. Its patented Fry In Water technology uses water to create crispy potato products without added oil. Instead of improving conventional frying, ZEEN replaces the frying medium itself, opening a new technological category in industrial potato processing.

Added value for the user (in commercial terms, user-friendliness ...)
Fry In Water technology enables producers to create crispy potato products without added oil while preserving the familiar eating experience consumers expect. It gives manufacturers a powerful point of differentiation and the opportunity to develop a new product category beyond conventional fried, baked or air-fried products.

Added value for the further sustainability and professionalization of the potato sector.
Fry In Water technology offers the potato industry an alternative to conventional oil-based frying by enabling production without added oil. It supports the development of a new generation of potato products and gives processors an additional technological route beyond established frying methods, contributing to innovation and further professionalization of the sector. High energy reduction. No oxidization.