APAQ-W (the Walloon Agency for the Promotion of Quality Agriculture) is the public body responsible for promoting Walloon agriculture and its agricultural and horticultural products. It operates under the supervision of the Walloon Minister for Agriculture and has a dual mission: to enhance the overall image of Walloon agriculture and to promote producers and their products. It runs its promotion and awareness campaigns in close cooperation with producers and their representative associations, to raise awareness of the quality of Walloon produce and of the expertise of those who make them.