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I'm Green

What is new?

To obtain a sustainable product and take full advantage of the quality of the product and its shelf life, VDH Packaging Creations and its suppliers developed the ‘I’m Green’ flexible film for the food sector.  85% of the ‘I’m Green’ film is made of sugar cane and doesn’t contain crude oil anymore. In addition, this film is also 100% recyclable. The original granulate for the production of this film is made by BRASKEM. So this film isn’t entirely ‘new’, but packaging made of this film wasn’t available in the potatoes, fruits and vegetables sector. This ‘plastic’ also offers a solution for consumer demand, namely the use of bio- and recyclable packaging. Packers are convinced that this is a step in the right direction.


What is the added value for the user?

Little to nothing changes for packers, since, technically, the ‘I’m Green’ film doesn’t differ to the standard LDPE film. Packers also don’t need to make big investments, because, in principle, they can pass this film through their existing machinery. In addition, packers can simulate almost any kind of packaging shape.


What is the added value for the further sustainability and professionalization of the potato sector?

On the one hand, 85% of the I'm Green film consists of a natural and renewable raw material, namely sugar cane. Subsequently, considerably less crude oil is needed for the production of this film and I'm Green has a (proven) positive CO2 footprint. This benefits the environment in both the short and long term. On the other hand, packers are not obligated to invest, so that this film can be processed on current and traditional LDPE machines. Finally, the film is 100% recyclable (can be put in the plastic waste bag in Belgium), 100% Mono and it stimulates the circular economy both on the basis of recycling and for reducing Co2.


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