Date of market introduction in Belgium (if still in development: expected date of launch)
30/06:2026

Briefly describe what is NEW. This explanation will be submitted to the expert group and will be decisive in the evaluation and selection of the most newsworthy entries. (max. textarea: 600 characters)
WEED-IT is the first universal spot-spraying system for existing field sprayers. Using real-time chlorophyll detection technology, crop protection products are applied only where needed. This enables farmers to reduce chemical use by up to 95% while supporting the transition to smarter and more sustainable precision agriculture.

Added value for the user (in commercial terms, user-friendliness ...)
WEED-IT is the first universal spot-spraying system designed for existing field sprayers. Using smart optical sensors for real-time weed detection, it enables up to 95% reduction in crop protection product use, helping farmers transition towards more efficient, sustainable, and data-driven precision agriculture.

Added value for the further sustainability and professionalization of the potato sector.
WEED-IT helps make the potato industry more sustainable by transforming weed control from blanket spraying to site-specific application. This significantly reduces crop protection product use, lowers the impact on soil and the environment, and supports broader sustainability goals. By putting precision, data, and efficiency at the center of operations, WEED-IT also helps growers prepare for future regulations, improve cost control, and maintain profitable food production.