The potato sector is facing significant challenges as well as opportunities. Rising production costs, climate change, sustainability requirements and evolving market dynamics are driving the need for strategic decisions and targeted investments.

During this keynote, Jan de Keyser of BNP Paribas Fortis will share his vision for the future of the potato sector from a banking perspective. Which trends are shaping the sector's future? How do banks assess investments, risks and growth opportunities? And what does it take for potato businesses to remain financially sound and future-proof?